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Emil Ruder (1914–1970) was a Swiss typographer and graphic designer, who with Armin Hofmann joined the faculty of the Schule für Gestaltung Basel (Basel School of Design). He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that comprised philosophy, theory and a systematic practical methodology. He expressed lofty aspirations for graphic design, writing that part of its function was to promote 'the good and the beautiful in word and image and to open the way to the arts' (TM, November 1952 Issue). He was one of the major contributors to Swiss Style design. He taught that typography's purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces.〔(【引用サイトリンク】url=http://www.designishistory.com/1940/emil-ruder/ )〕 No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.〔 == Swiss Style == The Swiss Style (also known as International Typographic Style) was developed in Switzerland in the 1950s.〔(【引用サイトリンク】url=http://smearedblackink.com/swiss_style_timeline/ )〕 This style was defined by the use of sans-serif typefaces, and employed a page grid for structure, producing asymmetrical layouts. By the 1960s, the grid had become a routine procedure. The grid came to imply the style and methods of Swiss Graphic Design. Ruder demonstrated a grid of nine squares as the basis for different sizes of image. There are 24 possible positions and shapes of image.〔 Also stressed was the combination of typography and photography as a means of visual communication. The primary influential works were developed as posters, which were seen to be the most effective means of communication.〔(【引用サイトリンク】url=http://www.designishistory.com/home/swiss/ )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Emil Ruder」の詳細全文を読む スポンサード リンク
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